Head of MDU & Commercial Marketing

The role

This role serves as the primary leader for brand, product and growth marketing strategy in the MXU and Commercial space. You will oversee market positioning, segmentation, and execution for residential and B2B segments.

What you will do

• Develop market positioning and go-to-market strategies for multi-unit dwelling, multi-tenant properties, SMB and commercial segments.
• Partner cross-functionally with product, sales, digital, operations, and finance teams.
• Conduct market research and competitive analysis to identify trends and customer needs.
• Identify opportunities in MDU residential, property owner and SMB marketing.
• Design lifecycle marketing programs and promotional initiatives.
• Monitor and analyze key performance metrics to optimize marketing strategies.

Required qualifications

• Bachelor's degree in Liberal Arts, Marketing, Business, Real Estate, Communications, or related field
• 7 years of experience in marketing, including marketing leadership roles and managing high-performing teams
• 3 years of experience in MDU or SMB marketing, or Commercial telecom or technology space
• Experience with developing and implementing effective marketing plans in apartment, large scale real estate, commercial development, property appraisal, B2B technology, or related fields
• Proven track record of high impact marketing, exceeding brand, acquisition or growth goals

Nice to have

• Master's degree in in Marketing, Business, Real Estate, Communications or a related field
• At least 5 years prior work experience in telecommunications, technology, property management, commercial development or related industries
• Experience presenting to and influencing senior leadership and B2B clients
• Excellent communication and interpersonal skills

Benefits

• benefits

About the company

gFiber believes that great internet has the power to drive innovation, strengthen communities, and enable the impossible.