Director of Brand and Marketing Strategy

The role

The Director of Brand and Marketing Strategy will architect brand, growth, and communications strategies. This leader will manage a team of 20+ professionals to drive customer and market growth through brand strategy, go-to-market planning, and communications.

What you will do

• Lead a team of writers, designers, artists, publicists and creatives to evolve brand narrative and visual identity
• Ensure brand story is across all touchpoints including website, e-commerce, sales, direct mail and email
• Guide cross functional team in development of marketing and competitive claims
• Direct creative production across all media and manage budgets and vendors
• Serve as advisor to colleagues in media planning, media mix and sponsorships
• Establish brand governance and safeguard strategic consistency
• Manage press, public relations and social media and influencer channels
• Identify and execute marketing plans to drive residential and commercial customer growth
• Determine go-to-market strategy for existing and expansion markets and new products
• Oversee product marketing for new and existing offerings

Required qualifications

• Bachelor’s degree or equivalent practical experience
• 10 years of progressive leadership experience in brand strategy, product marketing, growth marketing, communications or a related field for a consumer product, B2C technology or B2C telecommunications
• Demonstrated ability to drive consensus and execute complex programs in a highly ambiguous, fast-moving environment
• Demonstrated experience operating at an executive level, with a track record of driving strategic outcomes through direct engagement with C-suite leadership

Nice to have

• MBA or a Master’s degree in a related field (e.g., Marketing, Strategy, Business Administration, Digital Marketing, General Management, Communications, Psychology, Analytics)
• 7 years marketing experience in a consumer enterprise with a recurring revenue business model
• Business line leader with proven track record of customer growth or P&L responsibility
• Demonstrated fluency in digital marketing
• Experience in consumer product positioning, marketing, and/or packaging
• Experience in both B2C and B2B environments
• Candidate who lives in one of gFiber serviceable metro areas

Benefits

• benefits

About the company

gFiber believes that great internet has the power to drive innovation, strengthen communities, and enable the impossible. The team is committed to building a place where people can grow their careers and find their spot to belong.