Googlefiber
Senior Digital Media Manager
Remote. Posted 2 days ago
The role
You will lead the design, execution, and optimization of large-scale customer acquisition campaigns. You will manage media strategy, buying, and optimization while partnering with MarTech and Data Science teams to measure success.
What you will do
- Lead the design, execution, and optimization of large-scale customer acquisition campaigns.
- Direct external media agencies and strategic partners.
- Act as the primary liaison to the MarTech and Data Science teams.
- Design and oversee A/B tests, geo-experiments, and incrementality tests.
- Partner with MarTech on the strategic implementation and QA of tracking mechanisms.
- Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation.
Required qualifications
- Bachelor's degree or equivalent practical experience.
- 8 years of progressive experience in digital media strategy, buying, and optimization.
- Proficient in Google Analytics (GA4) and tracking technologies (e.g., GTM, pixel implementation).
- Experience managing substantial media budgets.
- Experience managing media agencies and leading cross-functional internal partnerships.
- Experience with collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights.
Nice to have
- Experience designing and executing complex incrementality tests, geo-experiments, or collaborating on Media Mix Modeling, Multi-Touch Attribution projects.
- Familiarity with SQL or data visualization tools (Looker, Tableau).
- Understanding of modern privacy-centric tracking architecture (Conversions API, clean rooms like Ads Data Hub).
- Experience with telecom and/or subscription service business models.
Benefits
- benefits
About the company
gFiber believes that great internet has the power to drive innovation, strengthen communities, and enable the impossible. The team is committed to building a place where people can grow their careers and find their spot to belong.