Freelance Art Director

The role

Freelance Art Directors will lead creative for 2027 launches for goop Beauty and GWYN fashion. You will own the creative process from concept and on-set execution to post-production management.

What you will do

• Develop elevated campaign concepts, moodboards, and visual direction
• Map needed assets across social, paid, PDP, Amazon, wholesale, retail, and event signage
• Build shot lists that cover the full set of baseline content
• Art direct photo and video shoots on set
• Work with photographers, videographers, stylists, and talent
• Manage post-production through final delivery including edit, retouch, color, and resizing
• Write clear, detailed edit notes on video cuts
• Own typography and on-screen text across video and static assets
• Deliver a final toolkit of approved assets
• Work with brand, marketing, social, e-commerce, and retail teams

Required qualifications

• Proven art direction experience at luxury or prestige brands across concept, production, and post
• Clear specialty in either premium-to-luxury skincare and beauty or luxury fashion
• Portfolio of campaign work in your category for premium or luxury brands including video and stills
• Hands-on knowledge of video editing workflows
• Strong typography and layout skills
• Fluency in Figma
• Fluency in Adobe Creative Suite
• Highly organized
• Able to manage several projects at once
• Calm and decisive on set
• Figma and AI platforms are both required

About the company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. It has expanded into a beauty, fashion, and food business known for its products, curation, podcast, TV shows, live events, and retail stores.