Senior Performance Marketing Specialist

The role

You will run paid social and video acquisition strategy across Meta, TikTok, and YouTube. You will develop creative testing roadmaps and use AI tools for strategic research and workflow oversight.

What you will do

• Run day-to-day paid social and video across Meta, TikTok, and YouTube
• Plan and execute the creative testing roadmap
• Leverage AI tools for strategic research and operations
• Build and maintain weekly and monthly creative performance marketing reports
• Partner with Brand and Creative on asset needs
• Run structured tests including holdouts, geo splits, and incrementality reads
• Flag new formats, placements, and platform features worth testing

Required qualifications

• 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads
• Experience with incrementality and/or MMM to measure true lift or causal performance
• Comfort working in performance data including pivot tables and dashboards
• AI fluency in practice using LLMs and AI tooling in daily workflow
• Strong written and verbal communication

Nice to have

• Experience in a marketplace, resale, ecommerce, or DTC business
• Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative
• SQL, or experience pulling your own data from a warehouse such as Snowflake or BigQuery
• Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop
• Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch
• Interest in or knowledge of sneakers, streetwear, and resale marketplaces

Benefits

• 401K
• paid time off
• dental
• medical
• vision
• disability
• life insurance options

About the company

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. It operates four distinct brands: GOAT, Flight Club, Grailed and alias.