Principal Product Marketing Manager

The role

This Principal Product Marketing Manager will shape the nonprofit marketplace strategy. You will validate ideal customer profiles, understand customer needs, and develop positioning to inform product priorities and go-to-market strategy.

What you will do

• Lead ICP and segmentation work grounded in customer needs
• Lead product validations to test conviction and prioritization in the roadmap
• Lead customer interviews and readouts on product value and adoption likelihood
• Partner with Product leadership to inform long-term roadmap prioritization
• Develop and test positioning for the evolving nonprofit offering
• Connect positioning to a broader GTM strategy
• Drive alignment across cross-functional leadership
• Identify important questions in a complex scope and align teams

Required qualifications

• Significant product marketing experience with principal-level scope
• Experience spanning business customers and consumer audiences
• Proven 0-to-1 product and market development
• Demonstrated success shaping product strategy and influencing executive stakeholders
• Strong analytical and commercial judgment
• Excellent strategic and systems thinking
• Exceptional positioning and storytelling skills
• Proven ability to lead complex, cross-functional go-to-market initiatives
• Executive-level communication and influence
• Ability to thrive in ambiguity and drive clarity
• Ability to use AI to amplify impact

Nice to have

• Marketplace, network, or B2C2B experience

Benefits

• Competitive pay
• Comprehensive healthcare benefits
• Healthcare, dental, vision, and life insurance
• 401(k) saving program
• Financial assistance for hybrid work and family planning
• Generous parental leave
• Flexible time-off policies
• Mental health and wellness resources
• Learning, development, and recognition programs
• Volunteering program

About the company

GoFundMe is a community dedicated to helping people help each other by uniting individuals and nonprofits. The community has raised more than $40 billion since 2010.