Sr Specialist, Marketing Integration, Content & Brand (18 month contract)

The role

This role supports Gore Mutual's transition to the Beneva brand during an 18-month integration period. The person will plan and execute marketing, brand, and communications activities to support onboarding, launch, and digital brand transition milestones.

What you will do

• Lead business and brand transition initiatives.
• Partner with cross-functional teams to deliver projects, marketing assets, and communications.
• Drive stakeholder engagement and change management activities.
• Prepare project updates, leadership presentations, and governance reporting.
• Support launch planning, testing, go-live activities, and post-implementation stakeholder support.
• Develop and execute customer, broker, and employee communications.
• Coordinate digital brand transition activities across websites, social media, and other channels.
• Execute integrated marketing and communications plans.

Required qualifications

• Undergraduate degree, postgraduate degree, or professional certification in Marketing, Communications, Public Relations, or a related field.
• Minimum 5 years of experience in marketing and communications roles, including internal communications, external communications, B2B marketing, and brand management.
• Minimum 3 years of experience developing and executing content strategies, marketing campaigns, and brand initiatives.
• Demonstrated experience supporting large-scale transformation, integration, or change-related initiatives.
• Strong understanding of change management principles and strategic communications planning.
• Broad marketing and brand management expertise.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Proven ability to build relationships and collaborate effectively with senior stakeholders, cross-functional teams, and external agencies.
• Exceptional written, verbal, and presentation communication skills.
• Demonstrated sound judgment, adaptability, and the ability to thrive in ambiguous and evolving environments.
• Highly organized with strong execution skills.

Nice to have

• Knowledge of the insurance industry and broker distribution channels
• Bilingualism (English and French)

Benefits

• Temporary extended health and dental benefits
• Disability insurance
• Recognition and perk programs

About the company

Gore Mutual is a modern mutual insurance company. Effective January 1, 2026, Gore has joined Beneva as part of its Property & Casualty operations in Ontario and Western Canada.