Director of Marketing Operations

The role

You will lead the Marketing Ops team to improve the efficiency and performance of the Growth Marketing team. You will oversee the marketing tech stack, lead and account lifecycles, and drive initiatives that impact pipeline and revenue.

What you will do

• Lead and mentor two direct reports
• Own the prioritisation and delivery of the MOps roadmap
• Own the entire marketing tech stack including assessment, budget, and vendor management
• Manage the lead and account lifecycle including scoring and intent signals
• Ensure data governance and quality in Salesforce and Hubspot
• Define and govern campaign infrastructure and attribution reporting
• Collaborate with global marketing, revenue, product and RevOps
• Advise Marketing and Revenue leadership on GTM efficiency and operating models
• Identify and implement automations to reduce manual work or improve conversion

Required qualifications

• Comfortable managing a modern marketing tech stack
• Deep expertise in Hubspot, Salesforce and Clay
• Understand how to connect tools including Claude, Intercom, Qualified, GA, paid media channels, SEO/GEO tooling etc
• Technical leader with demonstrable experience using AI to deliver meaningful outcomes in a team environment
• Continuous improvement mindset
• Strong sense of ownership
• People-management experience
• Ability to lead and build a team
• Ability to act as marketing subject-matter expert for the wider business
• Understand account-based models

Nice to have

• Experience in an enterprise-focused business

About the company

GWI is a data company that strives to build a workforce as diverse and inclusive as the insights they deliver.