Brand Experience Lead, London

The role

The Brand Experience Lead will ideate and deliver in-store activations, events, and experiences for the London flagship. This individual contributor role will build community and drive cultural relevance through experiential strategy and programming.

What you will do

• Evolve the experiential vision for the London flagship
• Lead end-to-end strategy and execution of in-store events and activations
• Identify and secure culturally relevant partners and collaborators
• Own the experiential and events calendar for the flagship
• Conceptualize and execute activations that bring the brand to life in-store
• Cultivate and nurture community on the ground in London
• Manage workflows across creative, retail, Comms, talent, legal, and digital teams
• Lead go-to-market strategy for each experience
• Serve as the primary point of contact for partners, vendors, and agencies
• Oversee budgets, contracts, and on-site logistics

Required qualifications

• 6-8 years of experience in experiential marketing, events, brand partnerships, or community
• Proven experience designing and executing IRL brand experiences
• Demonstrated track record of building and being active in communities
• Deep connectivity within London culture with existing relationships across creative communities
• Excellent communication and cross-functional project management skills
• Strategic thinker and creative collaborator
• Entrepreneurial spirit with a proactive, solutions-oriented approach
• Analytical mindset
• Highly organized and detail-oriented

Nice to have

• Experience within beauty, fashion, lifestyle, or culture-driven industries

About the company

Glossier is a people-powered ecosystem built on trusted emotional connection, empathy, and consistency. The brand is driven by a mission to become the Most Loved Lifestyle Brand in the World.