Senior Brand Consultant, PR & Influencer (Contractor)

The role

This senior brand consultant will accelerate brand cultural and PR relevance, the creator ecosystem, and marketing initiatives. The role involves developing earned-first cultural amplification strategies and building meaningful brand relationships with creators and talent.

What you will do

• Develop and help activate an earned-first cultural amplification strategy for new launches
• Identify unexpected creators, talent, cultural partners, and communities
• Originate high-impact brand moments, partnerships, and activations
• Lead press strategy in partnership with external agency partners
• Collaborate with Brand Marketing, Influencer, PR, Social, and Creative teams
• Build an approach to creators and influencers toward meaningful, sustained brand relationships
• Identify emerging cultural voices and tastemakers
• Develop opportunities for creator-led storytelling and innovative collaborations
• Partner with CMO on reinforcing Brand Narrative
• Explore how flagship stores can become cultural and community destinations

Required qualifications

• Strategic, creatively minded marketer
• Exceptional cultural instincts
• Deep relationships across creators, talent, and emerging cultural communities
• Track record of turning ambitious brand ideas into meaningful cultural moments

About the company

Glossier is a people-powered ecosystem built on trusted emotional connection, empathy, and consistency. The brand is driven by a shared mission to become the Most Loved Lifestyle Brand in the World.