Growth Lead (User Acquisition/ Performance / CRM) – Tokyo, Japan

The role

The Growth Lead will define and track the full growth funnel from install to monetization. You will manage CRM programs, run experimentation roadmaps, and execute user acquisition campaigns to hit targets.

What you will do

• Define and track the full growth funnel
• Build and manage CRM and lifecycle programs
• Run a structured experimentation roadmap
• Work with product, data, and creative teams to improve onboarding and engagement
• Plan and run user acquisition campaigns across paid channels
• Own performance marketing including budgets, bidding, and creative testing
• Partner with channel and platform contacts to unlock growth levers in the Japan market

Required qualifications

• Around 4–7 years of experience in growth, user acquisition, performance marketing, or CRM/lifecycle
• Strong analytical skills with funnel metrics, cohort and retention analysis, CAC/LTV, and attribution
• Experience with CRM, lifecycle, or marketing-automation tools
• Hands-on experience running paid acquisition across major channels and managing budgets
• Business-level Japanese and English

Nice to have

• Experience growing a mobile consumer app at scale
• Familiarity with mobile measurement and analytics tools (e.g. AppsFlyer, Adjust, Amplitude, Firebase, GA4)
• Experience with Apple Search Ads, ASO, or the specifics of Android/iOS acquisition in Japan
• Exposure to commerce, e-commerce, or transaction-driven growth
• A self-starter who owns targets, moves fast, and is comfortable building without a fixed playbook

Benefits

• Competitive salary
• Meaningful equity grant
• Annual performance bonus tied to outcomes
• Full health
• Retirement
• Standard Japan-market benefits

About the company

Glance is an intelligent shopping agent powered by proprietary agentic intelligence and generative AI. It is operated by Glance InMobi Pte. Ltd., a subsidiary of InMobi, and is backed by Mithril Capital, Google and Jio Platforms.