Senior Manager, Brand & Consumer Marketing - Tokyo, Japan

The role

The Senior Manager, Brand & Consumer Marketing will lead brand and consumer marketing efforts in Japan. This person will shape how Glance is introduced and adopted by Japanese consumers through brand campaigns, creator partnerships, and growth initiatives.

What you will do

• Adapt and evolve Glance's global brand positioning for Japanese consumers.
• Develop and execute integrated marketing campaigns across digital, social, PR, influencer, and experiential channels.
• Develop relationships with creators, influencers, talent agencies, media partners, and cultural tastemakers.
• Develop compelling narratives across earned, owned, paid, and social channels.
• Identify opportunities to participate in Japanese consumer trends and cultural moments.
• Partner with Growth, Product Marketing, and Performance Marketing teams to drive user acquisition, engagement, and retention.
• Define and track key performance indicators across awareness, consideration, engagement, sentiment, acquisition, retention, and brand health.
• Collaborate with Product Marketing, Creative, PR, Social, Growth, Business Development, and Global Marketing teams.

Required qualifications

• 7+ years of experience in brand, consumer, or integrated marketing
• Proven experience building brands, products, or consumer businesses in Japan
• Deep understanding of Japanese consumer culture, social platforms, media landscape, and creator ecosystem
• Experience developing and executing integrated marketing campaigns across earned, owned, and paid channels
• Strong understanding of influencer marketing, creator partnerships, and community building
• Working knowledge of performance marketing, including paid social, search, creator amplification, app growth, and attribution frameworks
• Ability to balance long-term brand building with measurable business objectives
• Strong analytical skills and experience using insights to inform marketing strategy
• Excellent stakeholder management and cross-functional collaboration skills
• Comfortable working in a fast-paced, high-growth environment
• Entrepreneurial mindset with a willingness to be hands-on
• Native-level Japanese and business-level English required

About the company

Glance is an intelligent shopping agent that delivers a hyper-personalized consumer experience across mobile and TV. It is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi.