Growetalents
Brand Manager
Anywhere; Europe. Posted a month ago
The role
The Brand Manager will own and execute brand strategy and messaging. This role involves managing content strategy, working with influencers, and collaborating with Growth, CRM, Affiliate, and Creative teams.
What you will do
- Own and execute the brand strategy
- Develop and maintain brand tone of voice and messaging
- Build and manage content strategy across social media channels
- Create brand materials, presentations, partner decks, and guidelines
- Work with influencers, KOLs, and crypto communities from a brand-awareness perspective
- Collaborate closely with Growth, CRM, Affiliate, and Creative teams
- Write creative briefs for designers, video editors, and content creators
- Monitor brand performance and key awareness metrics
Required qualifications
- 2+ years of experience in the iGaming industry
- Experience managing an entire casino/sportsbook brand or overseeing brand operations within an online gaming company
- Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development
- Strong understanding of operational KPIs: GGR, NGR, FTD, LTV, and Retention
- Knowledge of Latin American markets is mandatory
- English proficiency: Upper-Intermediate level or above
- Strong understanding of branding, positioning, and content marketing
- Hard work and dedication
- Proactiveness
- Responsibility and accountability
- Results orientation
- Strong teamwork and collaboration skills
Nice to have
- Experience launching new geographic markets or scaling existing brands
Benefits
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for gym/dental care/psychological services, etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
About the company
The client is an international online gaming company offering sports betting and casino services with a significant presence in Latin America. They develop and launch their own Casino Games and operate their own CRM, CS and Back-office platforms.