Marketing\Product Analyst

The role

This person will define key metrics and methodologies for Marketing and CRM analytics to assist in decision-making. They will identify opportunities through data analysis and develop Tableau dashboards to monitor KPIs.

What you will do

• Define key metrics and methodologies for Marketing and CRM analytics
• Identify opportunities and issues through data analysis
• Collaborate across Marketing, Finance, and Product
• Provide updates on the effectiveness of marketing channels
• Maintain data integrity from various sources
• Improve existing data flows
• Enhance accuracy, reliability, and overall data quality
• Develop user-friendly Tableau dashboards
• Recommend ideas for optimizing marketing performance
• Lead automated reporting

Required qualifications

• At least 3 years of analytical experience
• Understanding of multi-touch attribution mechanisms
• Advanced proficiency in SQL
• Proficiency in Tableau or similar tools
• Solid statistical knowledge and experience in using statistics to analyze complex data
• At least an Intermediate level of English
• Capability to work self-sufficiently
• Attention to detail
• Strong work ethic
• Proactive and result-oriented mindset

Nice to have

• Experience in B2C marketing analytics
• Familiarity with GIT and Airflow
• Experience with Python libraries

Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
• Performance-Driven Rewards
• Dynamic Work Environment

About the company

The client is a Global iGaming brand and platform, accessible to players worldwide.