Growetalents
Social Media & Influencer Specialist
Colombia. Posted a month ago
The role
This person will manage end-to-end social media channels and influencer relationships for a brand and gaming platform. They will develop content calendars, lead community management, and track performance metrics.
What you will do
- Manage end-to-end social media channels across Instagram, Facebook, YouTube, and TikTok
- Develop, plan, and execute content calendars
- Lead daily community management including inbox monitoring, direct response, and community moderation
- Conduct social listening to track brand sentiment, industry trends, viral moments, and competitor movements
- Identify, recruit, and onboard relevant influencers and content creators
- Manage influencer relationships including negotiation, creative brainstorming, and schedule coordination
- Collaborate with external agency partners
- Track, analyze, and report key performance metrics
Required qualifications
- Minimum of 5 years of experience in Social Media Management and Influencer Marketing
- Proven background in the iGaming/Sports Betting industry
- Solid understanding of sports culture
- Experience collaborating with diverse creator profiles including sports influencers, entertainment icons, lifestyle creators, and live streamers
- Hands-on experience with social media analytics, scheduling platforms, and social listening tools
- Strong track record of managing end-to-end campaign execution alongside third-party marketing agencies
- Strong interpersonal and negotiation skills
- Proactive and autonomous approach
- Creativity and cultural awareness of internet culture, memes, viral trends, and sports
- Data-informed mindset
- Agility and resilience
Benefits
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
About the company
The client is a brand and gaming platform accessible to players in Latin America. They have a strong regional focus and localized strategies.