RnD Media Buyer

The role

This person will research, test, and launch campaigns on various paid acquisition channels. They will also own App Store Optimization and identify new traffic sources to inform acquisition strategy.

What you will do

• Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels
• Own App Store Optimization including keyword research, metadata, and creative testing
• Identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming
• Design and run structured tests to validate new channels before scaling
• Analyze test results, build hypotheses, and document learnings
• Manage creative asset feeds and audience/conversion signals to optimize automated bidding
• Collaborate with creative, ASO, and analytics teams
• Monitor competitor ASO strategies, store trends, and algorithm updates
• Track and report on channel performance using CPA, ROMI, IPM, and conversion rate

Required qualifications

• 2+ years in mobile user acquisition with hands-on work in Google UAC and/or Apple Search Ads
• Practical experience with ASO including keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower
• Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics)
• Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data
• Comfortable working with limited historical data and building test plans from scratch
• Experience in iGaming or another regulated/high-competition vertical is a must
• Analytical mindset with strong attention to detail
• Curiosity and a proactive approach to testing new ideas and channels
• Result-oriented with focus on measurable outcomes
• Ability to balance creativity with data-driven decision-making
• Strong ownership and accountability for campaign performance
• Adaptability in a fast-changing environment

Nice to have

• Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels

Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
• Performance-Driven Rewards
• Dynamic Work Environment

About the company

Our client is a brand and gaming platform accessible to players in Latin America. They have a strong regional focus and localized strategies.