Campaign Manager, Marketing

The role

The Campaign Manager will own the end-to-end process of planning, launching, and managing advertising campaigns across digital and traditional channels. This role focuses on execution, cross-functional coordination, and media buying strategy.

What you will do

• Own end-to-end execution of advertising campaigns including paid media, brand campaigns, and sponsorships.
• Build and maintain detailed campaign calendars, timelines, and status trackers.
• Coordinate with Sales, Marketing, Compliance, and Comms to align with goals and deadlines.
• Manage operational execution of paid media campaigns including trafficking, tagging, and ad serving setup.
• Coordinate execution of brand advertising campaigns across OOH, CTV/streaming, and audio.
• Track campaign performance against KPIs and budgets.
• Compile reporting and post-campaign recaps on ROAS, CAC, and other metrics.
• Coordinate day-to-day with agencies and vendors on deliverables and timelines.
• Maintain documentation of campaign workflows, processes, and best practices.

Required qualifications

• 5–7 years of experience in campaign management, marketing operations, or project management within paid media or advertising.
• Demonstrated success managing the execution of multichannel advertising campaigns.
• Deep familiarity with performance marketing platforms (Google Ads, Meta Ads Manager, LinkedIn, programmatic/DSPs) and marketing analytics/attribution tools.
• Hands-on experience with Google CM360 and other ad delivery/trafficking platforms.
• Strong understanding of tagging, ad serving, and campaign QA workflows.
• Highly detail-oriented and organized.
• Strong project management skills.
• Experience coordinating with agencies and vendors on day-to-day campaign delivery.

Nice to have

• experience at an ad agency, media agency, or ad ops/trafficking team
• consumer tech or fintech in-house experience

Benefits

• Medical, Dental and Vision
• 401(k)-retirement plan with company match
• generous PTO policy
• flexible work environment with remote weeks
• fertility and family planning benefits
• health allowances
• commuter reimbursement
• other perks

About the company

Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.