Events Lead

The role

The Events Lead will lead event strategy and execution across owned and sponsored experiences. This role involves designing and delivering brand-aligned events to drive revenue and deepen relationships.

What you will do

• Lead the strategy, planning, and execution of Grayscale's event presence
• Align event programming with sales goals and marketing campaigns
• Partner cross-functionally with Sales, Channel Marketing, Product, and Brand
• Oversee all aspects of event delivery including logistics, speakers, and format design
• Manage the execution of virtual and hybrid events
• Own event analytics including KPIs, performance tracking, and budget forecasting
• Manage agency and vendor relationships
• Serve as the on-site lead at key events

Required qualifications

• 10-15 years of experience leading strategic event, experiential, or field marketing programs
• Demonstrated success building and delivering multiformat event strategies
• Detail-oriented with high standards for quality, brand consistency, and attendee experience
• Proven leadership experience in managing vendors and partners

Nice to have

• Experience in financial services, fintech, asset management, or high-growth sectors
• Fashion-caliber event production experience
• A genuine curiosity about crypto, digital assets, or disruptive, high-growth industries

Benefits

• Medical, Dental and Vision
• 401(k)-retirement plan with company match
• Generous PTO policy
• Flexible work environment with remote weeks
• Fertility and family planning benefits
• Health allowances
• Commuter reimbursement

About the company

Grayscale is the largest digital asset-focused investment platform in the world by AUM. It offers a broad selection of digital asset investment products in the U.S.