Senior Product Marketing Manager | Germany | Remote

The role

You will grow Observability products by positioning them and running campaigns to attract, convert, and retain customers. You will partner with product managers to define value, messaging, and go-to-market strategy.

What you will do

• Partner with and teach product managers to define product value, messaging, and go-to-market strategy.
• Create materials to help customers evaluate and adopt products including reference architectures and implementation guides.
• Own customer lifecycle campaigns for competitive positioning, retention, and upsell/cross-sell.
• Conduct market and customer research to understand pain points, competition, and opportunities.
• Teach go-to-market and sales teams product capabilities and value through training and enablement.

Required qualifications

• 4+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance and evaluating lifecycle metrics
• Exceptional writing and communication skills
• A high “say-do” ratio in executing and delivering impact

Benefits

• 100% Remote, Global Culture
• Restricted Stock Units (RSUs)
• In-Person onboarding
• 30 days annual leave per annum
• 3 days reserved for Grafana Shutdown Days

About the company

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform. It is a 100% remote company with team members across 40+ countries.