Social Media Manager, RYTHM

The role

The Social Media Manager will develop and execute social content strategy and production for RYTHM and RYTHM Beverage brands. This role involves hands-on content creation including shooting, editing, and publishing content.

What you will do

• Create content across formats including short-form video, photography, and graphics.
• Travel to events to capture and deliver social content in real time.
• Develop and execute social strategy to drive audience engagement and growth.
• Own an ongoing content calendar across all key social channels.
• Write engaging, channel-appropriate copy.
• Monitor performance and translate data into actionable insights.
• Establish social KPIs and produce monthly reports.
• Conduct periodic competitive audits.
• Partner with the Community Manager and Influencer & Affiliate Manager.
• Stay current on platform guidelines and cannabis industry restrictions.

Required qualifications

• 2+ years in social media management, building social followings on Instagram & YouTube.
• Hands-on content production: shoot and edit lo-fi photography and short-form video (Edits, CapCut, Premiere, or equivalent).
• Build graphics in Photoshop and/or Canva.
• Fluent in social tools such as Sprout Social, Meta Business Manager, or similar.
• Write engaging copy that lands the brand voice.
• Organize, prioritize, and manage multiple projects under strict deadlines.
• Understand cannabis culture.
• Must pass any and all required background checks.
• Must be and remain compliant with all legal or company regulations for working in the industry.
• Must possess valid driver’s license.
• Must be a minimum of 21 years of age.
• Must be approved by state badging agency to work in cannabis industry.

Nice to have

• Building social followings on TikTok, Reddit, and Facebook

Before you apply

• Must pass any and all required background checks
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

About the company

Green Thumb Industries is the employer for the RYTHM and RYTHM Beverage brands.