Manager, Regional Marketing - NY

The role

The Manager of Regional Marketing develops, manages, executes, and analyzes New York regional marketing programming. This role coordinates initiatives with regional stakeholders and translates brand objectives into tactical programs.

What you will do

• Development of regional marketing priorities, strategies, and solutions
• Planning, coordination and local execution of centrally and regionally led marketing programs
• Management and coordination of master regional program calendar
• Customizes digital and printed creative templates for various initiatives
• Development, planning and execution of new product and strain launch strategies
• Serves as the go-to for central teams for regional marketing initiatives
• Ownership of local marketing budgets including tracking spend and measuring ROI
• Monitor and understand local competitive environment
• Develop and improve processes to streamline marketing program development
• Become the expert in understanding state regulations to ensure compliance

Required qualifications

• 5+ years experience in a related field marketing role or broader marketing, brand, or commercial sales roles
• Track record of building strong relationships with cross functional and regional partners
• A thorough understanding of consumer and trade marketing strategies
• Ability to think strategically and connect high-level strategic objectives to tactical program needs
• Knowledge of local on and off-premise cannabis market, including local laws and statutes
• Strong budget management skills with previous budget management and oversight experience
• Ability to gain and maintain an in-depth understanding of target consumer and market trends
• Compliance with all standard safety requirements and guidelines
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Strong communication skills – written and verbal
• Must possess valid driver’s license

Nice to have

• Bachelor’s degree
• Experience managing and developing junior marketer(s)

Before you apply

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

About the company

GTI’s sales and retail footprint has rapidly grown and reached a scale that requires additional focus on key local brand building and revenue driving activities in New York.