Manager, Social Media Strategy

The role

The Manager, Social Media Strategy will lead the social media function across a portfolio of brands. This person will set the vision, strategy, and operational excellence for the social media discipline while managing a team of social media, influencer, and community managers.

What you will do

• Lead, coach, develop, and inspire a high-performing social media team.
• Develop and execute the long-term vision, strategy, and roadmap for the social media function.
• Develop and own the overarching social media strategy across GTI's portfolio of brands.
• Establish social priorities, channel strategies, audience growth plans, and engagement strategies.
• Develop the strategic capabilities of Social Media Managers.
• Serve as the social media subject matter expert and lead cross-functional strategy.
• Establish social strategy and priorities for major campaigns, launches, and partnerships.
• Partner with Creative to develop social storytelling, creative briefs, and content strategies.
• Own the social planning process and content calendars.
• Establish performance measurement frameworks and oversee reporting.

Required qualifications

• 7+ years of experience developing and leading successful social media strategies.
• 2+ years of experience managing and developing high-performing teams.
• Demonstrated success building, developing, and retaining high-performing social media, content, or digital marketing teams.
• Proven ability to develop and manage multi-brand social media strategies.
• Deep understanding of social media platforms, algorithms, creator ecosystems, platform restrictions, and advertising tools.
• Strong cross-functional leadership skills.
• Proven ability to influence and build relationships across all levels of an organization.
• Strong analytical skills with experience using social media analytics and reporting tools.
• Exceptional communication, presentation, leadership, and collaboration skills.
• Creative thinker.
• Experience managing budgets, resources, agencies, and external partners.
• Experience establishing processes, governance structures, and best practices.

Nice to have

• experience in lifestyle, consumer packaged goods, entertainment, beverage, or cannabis industries

Before you apply

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

About the company

Green Thumb Industries (GTI) is an organization with a portfolio of brands operating within the cannabis and hemp regulatory landscape.