Digital Marketing Specialist

The role

The Digital Marketing Specialist supports paid media activations for RISE Dispensaries. You will manage campaigns across programmatic, paid social, and paid search from ideation to optimization.

What you will do

• Serve as a programmatic subject matter expert
• Monitor, analyze, and report on campaign performance using advanced Excel
• Build and maintain the campaign briefing document in Excel
• Write clear, compliance-informed creative briefs for ad assets
• Attend market meetings to translate insights into campaign strategy
• Build and maintain relationships with digital media vendors and platforms
• Ensure compliance with cannabis industry regulations
• Stay informed about industry trends and competitor strategies

Required qualifications

• 3+ years of hands-on experience in digital marketing
• Proven success managing paid social, paid search, and programmatic campaigns
• Exceptional attention to detail
• Proficient with digital marketing tools and platforms (e.g., Google/Bing Search Ads, Meta/Instagram Ads, DSPs [StackAdapt], Mixpanel)
• Strong analytical skills with advanced Excel proficiency
• Excellent communication and teamwork abilities
• Experience and comfort leveraging AI tools
• Takes initiative and adapts quickly
• Must pass all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

Nice to have

• Bachelor's degree in marketing, business, or related field
• Agency environment experience

About the company

Green Thumb Industries is the employer for this role within the cannabis industry.