Senior Product Marketing Manager — Battery Powered OPE & Power Tools

The role

The Senior Product Marketing Manager will lead go-to-market strategy, product commercialization, and profitable growth for assigned battery-platform outdoor power equipment and power tool portfolios. This role involves developing product positioning, pricing, and assortment strategies while collaborating with cross-functional teams in the United States and China.

What you will do

• Lead go-to-market strategy, product commercialization, portfolio management, and business performance.
• Develop and execute go-to-market plans covering positioning, assortment, pricing, and launch timing.
• Own commercial strategy and category performance including revenue and gross margin.
• Develop differentiated strategies for professional and consumer customers.
• Lead new product commercialization from business case through launch and post-launch review.
• Develop channel-specific assortments, product configurations, kits, and bundles.
• Establish MSRP recommendations, competitive price positioning, and margin optimization strategies.
• Partner with sales to present category plans and promotional programs to retail buyers and dealers.
• Translate product features into customer benefits and value propositions.
• Lead voice-of-customer research through engagement with contractors, landscapers, and retailers.

Required qualifications

• Bachelor’s degree in Business, Marketing, Engineering, Industrial Design, or a related field.
• Minimum 5 years of progressive experience in product management, product marketing, channel marketing, category management, or commercial strategy.
• At least 3 years of direct professional experience supporting OPE and/or power tool products or closely related field.
• Demonstrated ownership of go-to-market strategies, product launches, or channel growth initiatives.
• Experience developing assortment, pricing, promotional, and product positioning strategies for physical products.
• Direct experience working with one or more relevant channels such as home improvement retail, hardware, farm retail, OPE dealers, industrial distributors, professional trade channels, or e-commerce.
• Working knowledge of cordless and battery-powered products.
• Ability to translate technical product information into customer benefits and commercial strategies.
• Strong financial and analytical skills including evaluating pricing, margins, and forecasts.
• Strong presentation, verbal, and written communication skills.
• Strong organizational, problem-solving, and project management skills.
• Demonstrated ability to influence and coordinate sales, marketing, finance, engineering, and operations teams.

Nice to have

• Preferred battery-powered products knowledge
• Background in product management, product marketing, product engineering, channel marketing, category management, or commercial strategy
• OPE/power tool channel marketing or trade marketing backgrounds

About the company

Greenworks is the leader in battery-powered outdoor power tools for landscaping professionals and DIY consumers. The company distributes Greenworks branded and private label products, as well as products for an extensive network of original equipment manufacturers.