Senior Manager, Retention and Lifecycle

The role

You will own the end-to-end customer relationship strategy for a subscription business. You will transition the lifecycle program from manual campaigns to an always-on, AI-driven testing engine.

What you will do

• Own strategy for key customer audiences across the lifecycle
• Be responsible for key business outcomes using LTV and channel health metrics
• Build and evolve audience segmentation
• Define messaging hierarchy and value proposition for each audience
• Shift the program from manual builds to an always-on system
• Manage a remote CRM operations team
• Expand use of AI and automation
• Collaborate with Ecom & Paid to build email and SMS list growth engine

Required qualifications

• 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand
• Owned both automated flows and one-off campaigns across email and SMS, end to end
• Has run a structured testing roadmap with real holdouts and reported actual incremental impact
• Hands-on experience implementing personalization or data enrichment tools
• Uses AI as a core part of how they build, test, send, and report

Nice to have

• has worked somewhere with both a subscription and retail presence

Benefits

• competitive total compensation package
• comprehensive benefits package
• super strong benefits coverage for you and your family
• generous PTO
• free Grüns

About the company

Grüns is a subscription business providing comprehensive nutrition through gummies formulated from 60 nutrient-dense and whole-food ingredients.