Paid Media Manager, International

The role

You will launch and scale Meta and Google campaigns across international markets including the UK, EU, Canada, and ANZ. You will own end-to-end measurement, build testing engines, and develop the foundation for a specialist team.

What you will do

• Launch and scale Meta and Google campaigns across priority international markets
• Own measurement end to end including CAPI, GA4, and GDPR-compliant tracking
• Scale spend into the millions annually while protecting CAC, LTV/CAC, and contribution margin
• Build a repeatable testing engine across creative, audience, offer, and localized landing pages
• Partner with creative, product, and lifecycle teams
• Build the foundation for a specialist team including hiring plan, workflows, and vendor model
• Own the quarterly international growth roadmap

Required qualifications

• 5+ years in performance or growth marketing with hands-on paid media ownership
• Personally launched and scaled Meta and Google campaigns in at least two international markets (Canada, Australia, UK, or a non-English-speaking EU market like Germany, the Netherlands, or France)
• Scaled paid media spend into the millions annually while holding the line on CAC and contribution margin
• Real command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing
• Comes from a high-growth DTC, subscription, or eCommerce business with real paid media dependence
• Has built campaigns in-house rather than at an agency

Benefits

• Competitive total compensation package
• Comprehensive benefits package
• Strong benefits coverage for you and your family
• Generous PTO
• Free Grüns

About the company

Grüns provides comprehensive nutrition through gummies formulated from 60 nutrient-dense and whole-food ingredients. The company aims to make foundational nutrition simple and convenient.