Influencer Marketing Manager, International

The role

You will build and run a creator engine across EMEA, Americas (outside the USA) and APAC. You will spend 75% of your time building partnerships with mid-tier and premium creators and 25% seeding new markets with outreach systems and discovery.

What you will do

• Source, negotiate, and manage 100+ mid-tier and premium creators per market per year
• Identify 1,000+ potential creators per market and month using tools like StoryClash or Saral
• Surface high-performing creator content and secure white listing and usage rights for paid media ads
• Coordinate with the Paid Media team to test and scale assets
• Report on spend, CAC, new customer attribution, and content performance
• Document market playbooks including localized briefs, compliance guardrails, and GTM approaches

Required qualifications

• 4–7+ years scaling paid influencer programs across at least 2 International markets
• Germany or UK or Canada or Australia required
• Full P&L ownership including sourcing through performance optimization
• Ability to explain ROAS vs. CAC vs. LTV
• Experience negotiating usage rights, writing briefs, and reviewing content
• Comfortable with ambiguity
• Ability to work with overlap in working hours to collaborate across time zones

Nice to have

• AI-curious

Benefits

• Competitive total compensation package
• Comprehensive benefits package
• Strong benefits coverage for you and your family
• Generous PTO
• Free Grüns
• Perks centered on health and well-being

About the company

Grüns provides comprehensive nutrition through gummies formulated from 60 nutrient-dense and whole-food ingredients. The company aims to make foundational nutrition simple, convenient, and delicious.