Senior Manager, Offline Media

The role

You will own the building of offline growth channels including TV, podcast, and direct mail. You will manage partners, budgets, testing, and measurement to scale these channels.

What you will do

• Relaunch and scale TV with Tatari
• Rebuild the podcast program and select shows
• Scale direct mail profitably with partners
• Own offline measurement end to end using geo tests and holdouts
• Set and defend offline budgets
• Hold agency and partner teams to clear KPIs
• Work with the creative team to improve assets
• Build the quarterly test roadmap and 2027 offline plan

Required qualifications

• 8+ years in performance or growth marketing
• 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand
• Has personally scaled an offline channel from test to meaningful budget
• Has managed partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob
• Designs and reads incrementality tests (geo holdouts, matched-market, platform lift)
• Knows how to calibrate an MMM with experiments
• Knows TV buying and reporting (Tatari, iSpot)
• Knows linear vs. CTV economics
• Knows podcast buying (host-read vs. DAI, Magellan, Podscribe)
• Understands direct mail audience modeling, holdout design, and response curves
• Ties brand tracking (Tracksuit or similar) to acquisition
• Strong in Sheets/Excel and comfortable with Northbeam and post-purchase survey tools (KnoCommerce)

Nice to have

• SQL/BigQuery

Benefits

• Super strong benefits coverage for you and your family
• Generous PTO
• Free Grüns
• Perks centered around health and well-being

About the company

Grüns provides comprehensive nutrition through gummies formulated from 60 nutrient-dense and whole-food ingredients. They aim to make foundational nutrition simple, convenient, and delicious.