Senior Manager, GEO/SEO

The role

You will own the SEO and GEO strategy and roadmap across all U.S. brands. You will personally execute technical SEO on Shopify, optimize content using AI-assisted production, and build AI agents and workflows to drive organic visibility and revenue.

What you will do

• Own the SEO and GEO strategy and roadmap across all U.S. brands
• Personally ship technical SEO on Shopify
• Make products machine-readable for AI shopping assistants
• Write and optimize content across various web pages using AI-assisted production
• Act as first-line compliance on SEO content using pre-approved claims
• Build off-site authority through syndication, link building, and outreach
• Own organic and AI visibility reporting and set targets with Finance
• Build AI agents and workflows for research, briefs, production, and audits

Required qualifications

• 6-8+ years of hands-on SEO experience
• Proven GEO/AEO results
• Strong in traditional SEO and AI search
• Fluent in SEO tools (Semrush, Google Search Console, GA4, a site crawler)
• Fluent in AI visibility tools (AthenaHQ, Profound)
• Deep Shopify experience (theme/Liquid basics, apps, faceted navigation, duplicate content, JS rendering, and structured data implementation and validation)
• Uses Claude Code (or similar) to build agents and workflows
• Strong writer and editor

Nice to have

• DTC experience
• Time in a regulated category (supplements, food, health, or beauty)

Benefits

• Super strong benefits coverage for you and your family
• Generous PTO
• Free Grüns

About the company

Grüns provides comprehensive nutrition through gummies formulated from 60 nutrient-dense and whole-food ingredients. The company aims to make foundational nutrition simple and convenient.