Marketing Specialist

The role

The Marketing Specialist will develop and maintain print and digital marketing content to support marketing and sales efforts. This includes creating printed collateral, digital web content, and email marketing content.

What you will do

• Translate financial data and concepts into clear content.
• Collaborate with the Marketing Team and investment professionals to develop marketing materials.
• Manage lifecycle of content creation from concept through distribution.
• Manage and maintain marketing collateral content, automation, and data within Seismic.
• Participate in the quarterly update process of marketing materials.
• Adhere to brand standards, style preferences, and messaging.
• Partner with Compliance to ensure materials meet industry regulations.
• Apply design fundamentals to develop template designs, investment graphics, and brand collateral.
• Manage and maintain graphic files including logos, photos, and artwork.

Required qualifications

• Bachelor’s degree
• 5+ years of experience in marketing production, creative services, financial communications, or a related field
• Proficiency in Microsoft Office Suite (PPT, Excel and Word)
• Skilled at creating graphs in Excel
• Proficient in Adobe InDesign, Illustrator, Photoshop
• Must be able to manage multiple projects simultaneously, prioritize, and meet tight deadlines
• Must be professional and possess the confidence to work effectively with all levels of personnel
• Strong attention to detail
• Refined design sensibility and sound creative judgment
• Solid business writing skills
• Strong verbal communication skills
• Team orientated but also self-motivated and able to complete projects independently

Nice to have

• Experience in financial services
• Experience in Premier Pro
• Experience using Seismic or an equivalent marketing automation and sales enablement platform
• Proficiency in WordPress and HubSpot or equivalent Content Management System (CMS) and Marketing Automation Platform (MAP)

Benefits

• Health and dental care coverage
• Employer-matched 401k
• Tuition reimbursement
• Parental leave
• Benefits that support a healthy work/life balance

About the company

GW&K is a growing and dynamic investment management firm. It has a unique and highly collaborative culture.