Director, Product & Solutions Marketing

The role

The Director, Product & Solutions Marketing leads the go-to-market marketing function. This person turns products into stories for commercial teams and provides the programs, materials, and training to sell them.

What you will do

• Translate positioning into a consistent sales pitch across all products, campaigns, and messaging architectures.
• Lead high-impact product launches and guide the team on product repositioning and portfolio strategy.
• Partner with Product leadership on roadmap sequencing using market feedback and competitive intelligence.
• Package offerings into problem-centric solutions for vertical and seasonal campaigns.
• Direct the case study pipeline to convert client wins into proof points.
• Oversee content, tools, and systems including battlecards, decks, and sales hub infrastructure.
• Shape training programs and deliver voice-of-authority sessions.
• Co-pitch alongside sellers on priority accounts.
• Coach a team of product and solutions marketers.

Required qualifications

• 8+ years of product/solutions marketing experience
• 3+ years directly managing and developing marketers
• Ability to build positioning, messaging, and end-to-end go-to-market strategies for complex product portfolios
• Track record of creating vertical/seasonal commercial programs that drive measurable pipeline and win-rate growth
• Skill in translating technical capabilities into sellable, problem-centric solutions for brands and agencies
• Strong written and verbal communication skills
• Experience designing field enablement materials, systems, and training
• Decisive and adaptable leader

Nice to have

• Background at an ad tech provider, DSP/SSP, or major agency within advertising strategy

Benefits

• Competitive base pay
• Employer-matched 401(k) retirement plan
• Possible participation in a bonus, commission, or stock incentive program
• Emphasis on recognition, development, and wellness

About the company

GumGum is an advertising technology company delivering results by matching brands with people in the right mindset. Headquartered in Santa Monica, California, it operates in over 19 markets.