Senior Manager, Experiential Marketing & Events

The role

This leader shapes and executes the global experiential marketing strategy to drive brand awareness and revenue. You will oversee end-to-end planning for major activations, regional events, and sponsorships.

What you will do

• Own the end-to-end global experiential marketing and events strategy and budget management.
• Lead planning and execution of flagship brand activations and regional events.
• Oversee event production, venue logistics, content capture, and vendor contracts.
• Coach and develop a direct report.
• Build and manage a global network of agencies, production partners, and contractors.
• Define experience KPIs tied to brand awareness, pipeline, and revenue.
• Track and report event performance and ROI using Salesforce and internal dashboards.
• Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership.

Required qualifications

• 8–10 years of event and experiential marketing experience
• Bachelor's degree in marketing, communications, business, or a related field
• Deep expertise in executing high-stakes global and regional events
• Technical proficiency with Salesforce, Splash, Monday.com, and content capture platforms
• Skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting
• Ability to travel domestically and internationally for major events

Nice to have

• Experience in adtech or media environments

Benefits

• Competitive base pay
• Employer-matched 401(k) retirement plan
• Potential participation in a bonus, commission, or stock incentive program
• Emphasis on recognition, development, and wellness

About the company

GumGum is an advertising technology company delivering results by matching brands with people in the right mindset. Headquartered in Santa Monica, California, it operates in over 19 markets.