Marketing Specialist, EMEA

Athina, Αττικη, Greece. Posted a month ago

The role

You will develop and deliver marketing and communications strategies, media and public relations initiatives, and branding and sales-support activities for offices in London, Athens, and Dubai. You will build demand generation programs and plan multi-channel campaigns to attract new clients and grow existing accounts in EMEA.

What you will do

Align with regional leaders, Sales and Client Service on growth priorities and shared goals
Build and run demand generation programs across lead generation, growth marketing, content and social
Plan and launch multi-channel campaigns with the global Marketing and Design teams
Equip Sales and Client Service with email campaigns, regional events, press releases, videos and presentations
Track and report performance against KPIs
Measure program contribution to pipeline and revenue
Support local Talent Acquisition with recruitment marketing and employer branding

Required qualifications

Bachelor’s degree
5+ years of experience in global B2B marketing, demand generation, PR and/or communications, including digital marketing
Track record of planning and running multi-channel campaigns that drove measurable pipeline
Strong grasp of engagement, retention, analytics, and organic and paid channels
Data-driven mindset
Strong interpersonal and communication skills
Record of building trusted relationships with executive stakeholders
Excellent project management skills
Experience leading complex, cross-functional initiatives
Advanced copywriting skills
Comfort working in a fast-paced, hands-on environment
Fluent English

Nice to have

Degree in Marketing, Communications, English or Business
Familiarity with Salesforce, Salesforce Marketing Cloud and WordPress

Benefits

Competitive compensation
Private health insurance
Entrepreneurial environment, autonomy, and fast decisions
International exposure to the global Guidepoint service teams
Casual work environment
Summer and winter team events

About the company

Guidepoint powers end-to-end research workflows for the world’s best research teams. It is backed by a global network of more than 2 million experts and over 1,600 employees.