Gusto
Product Marketing Leader - Innovation & Experimentation
Atlanta, GA - Hybrid; Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid; Scottsdale, AZ - Hybrid. Posted 2 months ago
The role
This person will lead go-to-market strategy and execution for new products and motions within a newly formed Experimentation team. They will shape positioning, test demand, and iterate on product-market fit through a growth-oriented approach.
What you will do
- Lead go-to-market strategy and execution across product areas
- Partner with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions
- Synthesize market research, customer insights, and usage data to identify opportunities
- Translate strategy into actionable plans
- Drive cross-functional alignment across Product, Sales, Marketing, and Customer Experience
- Build new processes and systems
- Define success metrics and track performance across initiatives
- Lead iteration to improve outcomes over time
Required qualifications
- Track record of shaping GTM strategy in ambiguous environments
- Ability to move between strategic planning and hands-on execution
- Excellent cross-functional collaboration and communication skills
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Highly AI fluent and able to build AI systems
Nice to have
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business
Benefits
- Competitive base pay
- Benefits
- Equity (RSUs)
Before you apply
- AI experience will be assessed during the interview process
About the company
Gusto handles payroll, health insurance, 401(k)s, and HR for more than 500,000 small businesses. They have teams in Denver, San Francisco, and New York.