Principal Product Manager, Business Money – SMB Banking

The role

This person will own and deliver core workstreams for small business banking, including identity verification, payments, and cards. They will drive growth and adoption through continuous experimentation and manage the product from initial launch through scale.

What you will do

• Own and deliver core workstreams spanning small business banking
• Own growth and adoption end to end from acquisition through funded, active account
• Run continuous experimentation across the funnel
• Take responsibility for the business outcomes of your workstream
• Build banking features using the payroll ecosystem
• Define how banking connects to the rest of the Gusto platform
• Design for self-serve to resolve customer issues in-product
• Coordinate daily with Product, Engineering, Design, Data, Risk, Compliance, Legal, and Ops
• Partner with external vendors like partner banks and card processors
• Define and own KPIs around account opening, funding, deposit growth, and primacy

Required qualifications

• 7+ years of product management experience in fintech, banking, or adjacent industries
• Thrives in 0→1 environments
• Has run a real experimentation practice
• Understands the regulatory and operational complexity of banking products
• Has a bias toward action, comfort with ambiguity, and a strong sense of ownership
• Actively engage with AI tools relevant to the role

Nice to have

• Experience with KYB/onboarding flows, ledgering, or partner bank relationships
• Hands-on familiarity with business banking, BaaS platforms, deposit products, or money movement rails

Benefits

• Competitive base pay
• Benefits
• Equity (RSUs)

Before you apply

• AI experience will be assessed during the interview process

About the company

Gusto handles payroll, health insurance, 401(k)s, and HR for more than 500,000 small businesses. The company has teams in Denver, San Francisco, and New York.