Head of Marketing - Symmetry

The role

You will lead enterprise B2B marketing efforts for Symmetry by creating and executing marketing strategies. You will manage a full stack marketing team including demand generation, product marketing, and digital marketing with AI at the core.

What you will do

• Develop comprehensive marketing strategies aligned with Symmetry's objectives
• Drive demand generation and lead nurturing for B2B enterprise clients
• Build and mentor a high-performing marketing team
• Enhance digital presence through online campaigns, SEO, and content
• Enable sales teams with collateral, training, and tools
• Implement data-driven lifecycle marketing programs
• Amplify the Symmetry brand through positioning and messaging
• Utilize analytics and reporting tools to optimize campaigns and ROI

Required qualifications

• 12+ years of experience in B2B marketing
• 5+ years of success in building and leading enterprise marketing teams
• Understanding of digital marketing strategies, content marketing, and marketing automation tools
• Ability to market AI, API, and SaaS products built for developers
• Experience conveying complex technical concepts to diverse audiences
• AI-Native builder

Nice to have

• Experience in the enterprise technology sector with a focus on technical products, APIs, and SDKs
• Prior payroll or fintech experience

Benefits

• Competitive base pay
• Benefits
• Equity (RSUs)

Before you apply

• AI experience will be assessed during the interview process

About the company

Gusto supports more than 500,000 small businesses nationwide with payroll, health insurance, 401(k)s, and HR. Symmetry is a subsidiary that provides payroll infrastructure for software and payroll platforms.