Senior Performance Marketing Manager, Paid Social

The role

You will own paid social strategy and execution across multiple platforms to drive pipeline and revenue. You will manage multi-million dollar budgets and test new digital media channels and formats. The role involves leading creative strategy and using AI tools to accelerate workflows.

What you will do

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
• Manage multi-million dollar budgets including pacing, forecasting, and analysis
• Apply and refine the paid acquisition measurement framework
• Collaborate with Engineering to launch pixels and tracking
• Lead creative strategy and testing at scale
• Use AI tools for campaign briefs, copy variants, and audience research
• Identify, test, and validate new digital media channels and formats
• Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web

Required qualifications

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
• Deep expertise in paid social
• Track record of testing and scaling new channels
• Full-funnel ownership across two or more major paid social platforms
• Hands-on, in-platform execution including campaign builds, audience/targeting strategy, creative testing, and bid/budget management
• Significant budget responsibility
• Track record of driving measurable pipeline impact
• Strong creative strategy and testing instincts
• AI-fluent in practice
• Excellent cross-functional collaborator
• Analytical and data-driven

Benefits

• Competitive base pay
• Benefits
• Equity (RSUs)

Before you apply

• AI experience will be assessed during the interview process

About the company

Gusto handles payroll, health insurance, 401(k)s, and HR for small businesses. They support more than 500,000 small businesses nationwide.