Product Marketing Lead

The role

You will own go-to-market strategy and execution for Gusto Business Insurance. You will drive research, segmentation, messaging, positioning, and GTM launches to help small businesses access insurance.

What you will do

• Lead go-to-market strategy and execution for business insurance
• Synthesize market research, customer insights, and usage data
• Translate strategy into actionable plans
• Work across Product, Sales, Marketing, Data Science, and Finance to coordinate execution
• Build new processes and systems
• Define requirements and program parameters for growth channels
• Define success metrics and track performance
• Use AI tools to accelerate research and refine positioning

Required qualifications

• 8+ years of experience in marketing or product management
• 3+ years in product marketing
• Track record of shaping GTM strategy in ambiguous environments
• Ability to move between strategic planning and hands-on execution
• Excellent cross-functional collaboration and communication skills
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• AI fluent: has built AI workflows for research, content, or reporting

Nice to have

• Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business

Benefits

• Competitive base pay
• Benefits
• Equity (RSUs)

Before you apply

• AI experience will be assessed during the interview process

About the company

Gusto handles payroll, health insurance, 401(k)s, and HR to support the small business economy. They have teams in Denver, San Francisco, and New York.