Website Experience Sr. Director

Brazil (São Paulo - Remote). Posted 2 months ago

The role

You will lead the vision, roadmap, and strategy for the Wellhub website, evolving it toward an Agentic Website Experience and Operations model using AI agents. You will own conversion rate optimization, website performance measurement, and the website design and UX function.

What you will do

Lead the vision, roadmap, and strategy for Wellhub's website experience
Own conversion rate optimization end-to-end
Own website performance measurement and automated reporting
Partner with stakeholders to shape the website experience for product launches, content, and campaigns
Lead the website design and UX function
Evaluate, pilot, and scale agentic AI and AI orchestration tools
Own the site's readiness for AI-driven discovery and personalization
Architect content and information architecture for SEO, GEO/AEO, and Web MCP

Required qualifications

Seasoned digital/website leader with proven experience and ownership of a website
Hands-on experience running experimentation programs
Deep expertise across web tech stacks including analytics platforms, headless CMS, and web design systems
Concrete, hands-on experience applying AI/agentic technology to marketing or web workflows
Experience leading design and/or research functions, or managing senior design ICs and design system owners
Strong cross-functional leader in matrixed, fast-paced, hyper-growth environments
Analytically rigorous with focus on KPIs and conversion metrics
Experience working across global companies and website localization
Prior experience in B2B website management is mandatory
Hands-on application of agentic AI/experimentation are mandatory

Benefits

Free Gold+ membership with access to onsite gyms, digital fitness programs, and online wellness resources
Family membership access for up to three family members
WELLZ emotional wellbeing program with individual therapy sessions (52 per year) and on-demand content
Health, dental, and life insurance
Hybrid and remote options
Home office reimbursement
Flexible schedule
Vacations after 6 months
3 additional days off per year plus 1 day off for each year of tenure (up to 5 additional days)
Extra holiday for your birthday
100% paid parental leave
Career growth platforms and personalized development roadmaps

About the company

Wellhub is revolutionizing workplace wellness through a platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep. Headquartered in NYC, the company aims to make every company a wellness company.