Director of User Growth

The role

The User Growth Director, Brazil, will own the User Growth strategy and execution for the Brazil market. This includes managing new members, subscribers, upgrades, and reactivation, while leading a regional team and partnering with senior leadership.

What you will do

• Own the User Growth strategy for Brazil including members, subscribers, upgrade, and retention.
• Build and forecast the regional marketing plan and KPIs.
• Partner with senior Brazil country leadership and translate results into strategic narratives.
• Lead, hire, and develop an established regional team.
• Use AI tools to accelerate data analysis, campaign development, and reporting.
• Make autonomous, data-driven resource-allocation calls based on ROI.
• Pull and interpret data and build reporting.
• Execute campaigns and perform QA.
• Identify local trends and competitive opportunities.
• Own campaign strategy across lifecycle channels like email, app push, and SMS/WhatsApp.

Required qualifications

• Prior experience as a growth/marketing leader is mandatory.
• Fluent English is mandatory.
• Fluent in Portuguese for local team and market work.
• Seasoned growth/marketing leader with direct experience owning P&L-level trade-offs for a major market or business line.
• Proven track record of materially improving a growth funnel's performance.
• Strong analytical operator capable of pulling and interpreting own data.
• Confident stakeholder manager for senior and executive audiences.
• Hands-on leader capable of moving between strategy and execution.
• Meaningful people-management experience with a track record of leading cross-functional teams.
• Fluent with AI tools (e.g. Claude Code, Gemini) to accelerate work.

Nice to have

• Global or multi-market experience

Benefits

• Free Gold+ membership with access to onsite gyms, digital fitness, and wellness resources.
• Family members can be added to the wellness plan.
• WELLZ emotional wellbeing program including individual therapy sessions.
• Health, dental, and life insurance.
• Hybrid and remote work options.
• Home office reimbursement.
• Flexible schedule.
• Vacations after 6 months.
• 3 additional days off per year plus 1 day off for each year of tenure (up to 5 additional days).
• Extra holiday for birthday.
• 100% paid parental leave.
• Career growth platforms and personalized development roadmaps.

About the company

Wellhub is a company revolutionizing workplace wellness through a platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep. Headquartered in NYC, they aim to make every company a wellness company.