Director of Brand Marketing

The role

The Director of Brand Marketing will own the brand in the United States by translating global strategy into local execution. You will lead brand strategy, activation, and team management to build awareness among US HR decision-makers and employees.

What you will do

• Define and execute the US brand strategy
• Translate global guidelines into locally relevant execution
• Build awareness and consideration among US HR decision-makers and employees
• Plan and deliver brand-led activations, experiential programs, sponsorships and events
• Own the brand budget and relationships with agencies, sponsorship and media partners
• Use brand tracking, research and competitive benchmarks to inform decisions
• Partner with Revenue Marketing, Demand Gen, User Growth, Social Media and Product Marketing
• Lead, develop and manage the US Brand Marketing team
• Use AI tools in day-to-day work
• Report brand results and learnings to senior stakeholders

Required qualifications

• Prior experience in building and executing brand strategy in the US
• Prior experience in experiential and event marketing
• Prior experience adapting global brand guidelines to local execution
• Proven brand builder with experience in team leadership
• Track record of executing consumer brand strategy in the US with measurable impact
• Experience in US partnerships, sponsorships or experiential marketing
• Strong local network of vendors and partners
• Self-starter able to balance strategic thinking with hands-on execution
• Ability to work in a fast-moving, ambiguous environment
• Strong communicator able to work across time zones
• People leader with a focus on development and documented performance
• Regular user of AI tools

Nice to have

• Background in high-growth environments
• Background in regionalized operations
• Background in subscription businesses
• Experience in B2B2C, HR tech, benefits or wellness
• Spanish or Portuguese fluency

Benefits

• Free Gold-level membership with access to onsite gyms, digital fitness, meditation, nutrition, and mental wellbeing support
• Family membership access for up to three family members
• Health, dental, and vision insurance
• Access to telehealth, care concierge, and an Employee Assistance Program
• 401(k) match
• Short-term and long-term disability
• Life insurance
• Hybrid and remote options
• One-time home office equipment reimbursement
• Monthly work allowance
• Minimum of 25 days PTO per year plus additional days for tenure and an extra holiday on birthday
• Up to 12 weeks 100% paid parental leave (up to 18 weeks for those giving birth)

About the company

Wellhub is revolutionizing workplace wellness through a platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep. Headquartered in NYC, the company aims to make every company a wellness company.