Head of Brand

The role

The Head of Brand will own the brand in the United States by translating global strategy into local execution. You will lead brand strategy, activation, and the US Brand Marketing team to build awareness among B2B and B2C audiences.

What you will do

• Define and execute the US brand strategy
• Translate global guidelines into locally relevant execution
• Build awareness and consideration among US HR decision-makers and employees
• Plan and deliver brand-led activations, experiential programs, sponsorships and events
• Own the brand budget and relationships with agencies, sponsorship and media partners
• Use brand tracking, research and competitive benchmarks to inform decisions
• Partner with Revenue Marketing, Demand Gen, User Growth, Social Media and Product Marketing
• Lead, develop and manage the US Brand Marketing team
• Use AI tools in day-to-day work
• Report brand results and learnings to senior stakeholders

Required qualifications

• Proven brand builder with experience in brand marketing and team leadership
• Track record of building and executing consumer brand strategy in the US
• Hands-on in experiential and event marketing
• Experience managing agencies, vendors and local partners
• Experienced in partnerships, sponsorships or experiential marketing in the US
• Strong local network of vendors and partners
• Self-starter who builds without waiting to be asked
• Strong communicator able to adapt to different audiences
• People leader with a focus on development and documented performance
• Regular user of AI tools
• Fluent in English
• Prior experience in building and executing brand strategy in the US, experiential and event marketing, and adapting global brand guidelines to local execution are mandatory

Nice to have

• Background in high-growth environments
• Regionalized operations
• Subscription businesses
• Experience in B2B2C, HR tech, benefits or wellness
• Spanish or Portuguese

Benefits

• Free Gold-level membership with access to onsite gyms, digital fitness, meditation, nutrition, and mental wellbeing support
• Health, dental, and vision insurance
• Access to telehealth, care concierge, and an Employee Assistance Program
• 401(k) match
• Short-term and long-term disability
• Life insurance
• Hybrid and remote options
• One-time reimbursement to set up home office equipment
• Monthly work allowance for working from home
• Minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5)
• Up to 12 weeks 100% paid parental leave
• Up to 18 weeks paid leave for parents giving birth

About the company

Wellhub is revolutionizing workplace wellness through a platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep. Headquartered in NYC, the company aims to make every company a wellness company.