Dealer Marketing Manager

The role

You will turn national marketing strategy into local-market execution for a commercial electric vehicle dealer network. You will build dealer marketing programs, manage co-op funds, and develop campaign toolkits.

What you will do

• Translate national priorities and brand campaigns into quarterly and annual plans for dealer groups.
• Build trusted relationships with dealer principals, GMs, and sales/marketing leaders.
• Plan and support retail campaigns, open houses, product launches, and test-drive events.
• Develop turnkey dealer assets including messaging, digital, email, social, and POS materials.
• Manage dealer marketing funds, eligibility rules, approvals, and budget tracking.
• Ensure local activity follows brand standards, product claims, and pricing rules.
• Translate federal, state, and local incentive programs into dealer-ready sales tools.
• Track traffic, leads, appointments, and sales contribution in HubSpot.
• Create training, planning templates, and communications for dealer enablement.
• Bring dealer, customer, and competitor insight back to HQ.

Required qualifications

• 5+ years of dealer, retail, channel, field, or trade marketing experience
• Experience working directly with dealers, franchisees, or channel partners
• Track record of translating national campaigns into local activation and measuring results
• Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows
• Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion
• Strong presentation, facilitation, relationship-management, and conflict-resolution skills
• Ability to analyze performance data and turn findings into practical recommendations
• Able to travel (~35%)
• Based in or able to relocate to the Garden Grove, CA area

Nice to have

• automotive, commercial vehicle, equipment, or mobility experience
• Experience with EVs, commercial vehicles, fleet customers, or charging/infrastructure
• Experience launching a dealer network, entering new markets, or supporting a new product line
• Working knowledge of CRM (HubSpot/Salesforce), dealer/lead-management systems, and partner portals
• Experience with local paid media, retail merchandising, or dealer training
• Familiarity with fleet-electrification incentive programs (HVIP, Sourcewell, FEAP)

Benefits

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
• Early-stage Stock Options
• Robust Retirement Savings (401k, HSA, FSA)
• Generous Paid Time Off (PTO) & Parental Leave
• Annual Vacation Bonus
• Wellness & Fertility Benefits
• Cell Phone Stipend
• Complimentary Meals & Stocked Kitchens

About the company

Harbinger is an American commercial electric vehicle (EV) company. They aim to support the growing demand for medium-duty EVs and Hybrids with a first-of-its-kind EV platform.