Brand Marketer, Ocular Surface Products

The role

This person will own product-level execution for ocular surface brands. They will run day-to-day campaign and content development to grow brands with eye care professionals.

What you will do

• Build and execute tactical plans and calendars.
• Develop campaigns and content with agencies and Graphic Designers through PRC approval.
• Create and refresh field resources, email, and digital assets with Digital Marketing.
• Manage brand budgets, SOWs, and POs.
• Track campaign and brand performance and report monthly to the Lead, Ocular Surface Marketing.
• Lead the transition of newly acquired brands into Harrow’s portfolio.
• Support speaker bureau, peer-to-peer, and KOL programs.
• Plan congress presence for assigned brands.
• Manage promotional materials inventory and field-facing tools.
• Execute omnichannel campaigns across personal and non-personal channels.

Required qualifications

• Bachelor’s degree
• 3–6 years in pharma, biotech, or healthcare marketing
• 2+ years in brand or product marketing
• Experience taking materials through PRC/MLR review
• Familiarity with Veeva PromoMats or similar systems and workflows
• Strong project management
• Experience with personal and non-personal HCP promotion
• Digital experience
• Proficiency with AI platforms such as ChatGPT and Claude
• Proficiency with Slack

Nice to have

• Ophthalmology or eye care experience
• Agency management experience
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics
• Adobe Suite

About the company

Harrow is a leading provider of ophthalmic disease management solutions in North America. It is an entrepreneurial company with a pharmaceutical portfolio including retina, dry eye disease, peri-operative surgical, and rare and specialty products.