Brand Marketer, Ophthalmic Surgery Products

The role

This person will own product-level execution for ocular surgery brands. They will run day-to-day campaign and content development to grow brands with eye care professionals.

What you will do

• Build and execute brand plans and tactics for the perioperative/ASC product cluster.
• Run merchandising and conversion on the e-commerce platform.
• Develop surgeon- and ASC-facing materials with agencies.
• Support the Lead, Ophthalmic Surgery Marketing on congress execution and GPO programs.
• Track sales, e-commerce conversion, and campaign KPIs.
• Manage budgets, SOWs, and POs.
• Set up drip and nurture campaigns.
• Join pipeline discussions to size market potential and inform pricing and sales estimates.
• Serve as the subject-matter expert and brand ambassador for the surgical brands.
• Execute omnichannel campaigns and account-based marketing tactics.

Required qualifications

• Bachelor’s degree
• 3–6 years in pharma, medical device, or healthcare marketing
• 2+ years in brand or product marketing
• Has taken materials through PRC/MLR review
• Familiarity with Veeva PromoMats or similar systems and workflows
• Comfortable with data and digital or e-commerce performance metrics
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics
• Proficiency with AI platforms such as ChatGPT and Claude
• Proficiency with Slack

Nice to have

• Ophthalmic surgical, ASC, or hospital experience
• E-commerce or B2B digital merchandising experience
• Experience with ophthalmic buy-and-bill pharmaceuticals
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics
• Adobe Suite a plus

About the company

Harrow is a leading provider of ophthalmic disease management solutions in North America. It is an entrepreneurial company with a commitment to innovation and patient access to affordable medicines.