Brand Marketer, Retina Products

The role

This person will own retina and in-office brands including biosimilars and glaucoma products. They will build tactical plans, develop education for specialists and payers, and execute omnichannel and account-based marketing campaigns.

What you will do

• Build and execute tactical plans for retina and in-office procedure brands.
• Develop biosimilar education for retina specialists, practice staff, and payers.
• Run merchandising and conversion on the e-commerce platform for adjacent and glaucoma products.
• Develop materials with agencies through PRC approval.
• Support execution of retina congresses.
• Track brand and campaign KPIs.
• Manage budgets, SOWs, and POs.
• Coordinate with the clinical team on new retina product trials and gather feedback.
• Own the BYOOVIZ and OPUVIZ brand plans including positioning, adoption campaigns, and forecasts.
• Execute omnichannel and account-based marketing tactics.

Required qualifications

• Bachelor’s degree
• 3–6 years in pharma or biotech marketing
• 2+ years in brand or product marketing
• Has taken materials through PRC/MLR review
• Familiarity with Veeva PromoMats or similar systems and workflows
• Able to explain technical clinical and reimbursement topics simply
• Experience marketing to the retina subspecialty
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics
• Proficiency with AI platforms such as ChatGPT and Claude
• Proficiency with Slack

Nice to have

• Retina, ophthalmology, or biosimilar experience
• Buy-and-bill product experience
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics
• Adobe Suite a plus

About the company

Harrow is a leading provider of ophthalmic disease management solutions in North America. It is an entrepreneurial company with a comprehensive ophthalmic pharmaceutical portfolio.