Lead, Digital Marketing

The role

This person will own the enterprise digital marketing platform across three franchises. They will manage social media, omnichannel campaigns, paid media, website, SEO, and digital measurement.

What you will do

• Set digital, social, and omnichannel strategy for all franchises and corporate channels.
• Run the shared intake queue and prioritize requests.
• Own paid media planning and buying with agency partners.
• Own website, SEO, and content strategy.
• Define segmentation, personalization, and channel mix rules using Analytics.
• Own digital KPIs and dashboards and report ROI to the Head of Marketing.
• Partner with Marketing & Commercial Operations on the technology roadmap.
• Lead and develop social and digital marketer(s).
• Develop field-facing digital tools and integrate digital into field efforts with Sales.
• Amplify KOL content platforms across digital and social channels.

Required qualifications

• Bachelor’s degree
• 10+ years in digital marketing
• 6+ years in pharma, biotech, or healthcare
• Hands-on with at least three channels: web, email, paid social, programmatic, SEM/SEO
• Built omnichannel programs using CRM data
• Has taken digital assets through PRC/MLR review
• Knows FDA promotional, privacy, and social-media rules
• 3+ years managing people and agencies
• Demonstrated experience with SEM, SEO, web analytics, and Google Ads
• Proficiency with AI platforms such as ChatGPT and Claude
• Proficiency with Slack

Nice to have

• prior agency experience
• HCP media planning and marketing-mix measurement
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics
• Adobe Suite

About the company

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. It is an entrepreneurial company focused on innovation and patient access to affordable medicines.