Lead, Retina Marketing

The role

This person will own the IHEEZO brand and the retina and in-office procedures franchise. They will align strategy with the Head of Sales, manage brand plans, and lead omnichannel campaigns.

What you will do

• Own the retina franchise strategy and the IHEEZO brand plan
• Build biosimilar adoption through education and payer policy work
• Develop practice-economics messaging for buy-and-bill
• Build programs for large retina groups and private-equity-backed platforms
• Lead retina congress strategy and KOL programs
• Lead and develop the Brand Marketer(s)
• Own retina demand forecasts, budget, and KPIs
• Own omnichannel campaigns across personal and non-personal channels
• Lead qualitative and quantitative market research
• Lead annual brand planning and long-range strategic planning

Required qualifications

• Bachelor’s degree
• 10+ years in pharma or biotech marketing
• 5+ years in brand leadership
• 3+ years marketing to retina specialists or in ophthalmology
• Marketed a buy-and-bill injectable or biologic
• Leadership of PRC/MLR review
• Managed agencies and budgets
• Ophthalmology, retina, or buy-and-bill experience required
• Experience designing and running account-based marketing (ABM) programs for practice groups or B2B accounts
• Track record of planning, executing, and measuring full-funnel marketing campaigns
• Proficiency with AI platforms such as ChatGPT and Claude
• Proficiency with Slack

Nice to have

• Biosimilar launch or adoption experience
• Experience with large or PE-backed practice groups/ASCs
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics
• Adobe Suite a plus

About the company

Harrow is a leading provider of ophthalmic disease management solutions in North America. It is an entrepreneurial company with a comprehensive ophthalmic pharmaceutical portfolio.