Lead, Ocular Surface Marketing

The role

The Lead, Ocular Surface Marketing owns the Ocular Surface product portfolio from brand strategy through field execution. This person is accountable for the growth and revenue performance of prescription brands.

What you will do

• Own the Ocular Surface franchise strategy and annual brand plans
• Create demand with optometrists and ophthalmologists through targeting, segmentation, positioning, and messaging
• Lead and develop brand managers
• Manage agencies and the franchise marketing budget
• Translate pharmacy-benefit dynamics into pull-through programs
• Build franchise congress plans and KOL programs
• Accountable for franchise demand forecasts and KPIs
• Lead annual brand planning and long-range strategic planning
• Lead qualitative and quantitative market research
• Serve as marketing liaison to field training, sales operations, reimbursement, and investor relations

Required qualifications

• Bachelor’s degree
• 10+ years in pharma or biotech marketing
• 5+ years in brand leadership
• 3+ years managing marketers
• Launch experience with prescription brands
• Experience marketing a pharmacy-benefit product, including access pull-through
• Deep experience developing and leveraging the marketing tech stack
• Experience leading a team through PRC/MLR review
• Proficiency with AI platforms such as ChatGPT and Claude
• Proficiency with Slack

Nice to have

• Dry eye or ocular surface marketing experience, including the optometry channel
• Field sales experience
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics
• Adobe Suite a plus

About the company

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. It is an entrepreneurial company focused on innovation and patient access to affordable medicines.