Harrowhealth
Sr. Marketing Analyst
United States . Posted 5 days ago
The role
This person will deliver marketing analytics and reporting for three franchises. They will analyze prescription and claims data to help Marketing and Sales identify demand drivers and investment opportunities.
What you will do
- Build and maintain brand and campaign dashboards on Microsoft Fabric.
- Analyze prescription and claims data for demand trends, new-to-brand Rx, share, and patient flow.
- Measure campaign and channel ROI, working with Digital Marketing on attribution.
- Analyze territory-level demand drivers with the franchise teams.
- Contribute to brand forecasts with Marketing and Finance.
- Build the sample-to-Rx analysis with the Lead, Sample Management & Compliance.
- Present findings and recommendations to marketing and commercial leadership.
Required qualifications
- Bachelor’s degree in a quantitative field
- 5+ years in pharma commercial analytics
- Hands-on with third-party Rx and claims data
- Advanced SQL and a BI tool (e.g., Power BI)
- Proficiency with AI platforms such as ChatGPT and Claude
- Proficiency with Slack
Nice to have
- Master’s degree
- Promotion response or marketing-mix modeling
- Eye care analytics experience
About the company
Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. It is an entrepreneurial company focused on innovation and patient access to affordable medicines.